The Full Story
About MLM FITNESS
Hi, I’m Madeleine — the founder of MLM Fitness.
As a mum of two with a lifelong passion for health and fitness, I started dreaming up MLM Fitness during my maternity leave nearly two years ago. At the time, money was tight, and I found myself struggling to afford high-quality activewear from well-known brands. The more affordable options often lacked the support I needed — especially after having a baby.
Through research, conversations, and personal experience, I realized I wasn’t alone. So I made it my mission to create something better: an affordable, inclusive activewear brand that makes every woman feel beautiful, strong, and supported — exactly as she is.
I’m so excited to finally share MLM Fitness with you.
Our very first collection launches this Easter Sunday at 2 PM — and I truly hope you love the pieces as
much as I do.
This is just the beginning, and I can’t wait to bring you even more in the future.
With love,
Madeleine
Founder, MLM Fitness
Mission
At MLM FItness our mission is to make activewear accessible to all — empowering every body, every size, and every identity to move with confidence. We believe beauty lives in diversity and strength, and we’re here to celebrate that through inclusive, high-quality activewear that inspires you to feel powerful, comfortable, and unapologetically yourself.
Vision
Our vision at MLM Fitness is to empower every woman on her fitness journey —
no matter where she begins or where she's headed. We believe that feeling strong, confident, and beautiful shouldn’t come at a high price. Through thoughtfully designed, supportive activewear, we aim to create a community where women of all shapes, sizes, and stages of life feel seen, supported, and unstoppable
